Presley Gerber Dies At 27: Cindy Crawford’s Son Remembered For His Modeling Career And Candid Mental Health Journey

Presley Gerber, the son of supermodel Cindy Crawford and businessman Rande Gerber and the older brother of model and actress Kaia Gerber, has died at the age of 27.
According to Los Angeles County Medical Examiner records obtained by PEOPLE, Presley died on Sunday, Sept. 20, at a rehab facility. An autopsy has not yet been completed.
His family has asked for privacy as they mourn the loss.
Cindy Crawford And Rande Gerber’s Only Son
Born in Beverly Hills, Calif., in 1999, Presley was the only son of Cindy Crawford and Rande Gerber. He grew up alongside his younger sister, Kaia, who would also go on to build a career in fashion and entertainment.
The siblings entered the modeling world at relatively young ages. Presley was signed by IMG Models when he was just 15, while he and Kaia began attracting major attention in the fashion industry during their teenage years.
For Presley, working alongside his sister helped make the experience feel less isolating.
In a 2018 interview with PEOPLE, he described modeling alongside Kaia as making the industry “a lot less lonely.”
A Promising Start In Fashion
Presley made his runway debut in a Moschino show in Los Angeles before traveling to Milan for a Dolce & Gabbana show. He also appeared in campaigns and worked with major names in the fashion world.
His first experiences on the runway came with the kind of nervousness many young models might recognize.
Looking back on those early appearances, Presley joked that his main thought was simply not to fall.
Despite coming from one of fashion’s most recognizable families, he developed a career of his own and continued working as a model.
Presley Spoke Openly About His Mental Health
In the years before his death, Presley became increasingly open about his struggles with mental health and substance abuse.
He discussed depression, addiction and recovery publicly, including through a series of social-media videos he called “Mental Health Mondays.”
Presley said he hoped that speaking honestly about his experiences could help other people who were struggling.
“Whether I help one person or a hundred people get out of that place that I was in at one point in my life, that’s all I need to do,” he said during an appearance on the Studio 22 podcast.
He repeatedly emphasized the importance of removing shame and judgment from conversations about mental health.
He Wanted Others To Know They Were Not Alone
Presley also used his platform to talk about recovery, healthier habits and the difficulties he had experienced.
In one of his videos, he spoke about finding common ground with people in recovery circles. In another, he discussed rebuilding healthier routines and reconnecting with physical activity after years away from the sports he had loved growing up.
He described mental health as a constant part of his life and said he wanted people dealing with depression or other struggles to know they were not alone.
His openness became an important part of the story he was trying to tell about himself — one that went beyond his famous family and modeling career.
Kaia Gerber Spoke About Her Brother’s Struggles
Presley’s relationship with Kaia was also an important part of his story.
In the September 2026 issue of Vogue, Kaia spoke unusually openly about her brother’s long struggle with addiction and how it affected the entire family.
She described the experience as something that “levels everyone,” explaining that she often put her own needs aside while trying to support her family.
Kaia also spoke about Presley’s willingness to be open about his life.
Rather than seeing that openness as something to hide, she described him as someone willing to be deeply human in public.
“There’s only so much you can hide from the world,” she said.
Her comments now carry an especially painful weight following Presley’s death.
A Brother And Sister Who Grew Up In The Spotlight
Although Cindy Crawford and Rande Gerber were internationally famous, Presley and Kaia experienced much of their childhood away from the fashion spotlight before eventually entering the industry themselves.
They shared important milestones, including their early experiences as models and appearances together at public events.
Presley once said that having Kaia alongside him made the demanding fashion world feel more manageable.
Their bond remained visible throughout their adult lives, even as each pursued a different path.
A Family Asking For Privacy
A representative for Cindy Crawford, Rande Gerber and Kaia Gerber told PEOPLE that the family is asking for privacy during what they described as an extremely difficult and painful period.
Presley is survived by his parents and sister.
For many people who knew him through fashion, Presley will be remembered as the son of one of the world’s most recognizable supermodels. But his story was also about someone who tried to speak honestly about mental health, addiction, recovery and the importance of helping others.
His willingness to discuss those struggles publicly gave his life a dimension beyond the runway — and left behind a message about compassion and the importance of making people feel less alone.
At just 27, Presley Gerber’s life has come to a tragic end. For his family, friends and those who followed his journey, the focus now is on remembering him and respecting the privacy they have asked for as they grieve.