Only Connect’s Bizarre Four-Clue Puzzle Left Contestants Stumped — Until the ‘Safer Passwords’ Trick Was Revealed
Only Connect has built its reputation on making intelligent people stare helplessly at seemingly unrelated clues, but one particularly bizarre connection appeared almost impossible to untangle at first glance.
The BBC Two quiz presented contestants with four statements involving champagne, whisky, Ke$ha, Adele, MySpace, Google and two famous films.
Nothing seemed to belong together.
That was precisely the trap.
Liz Jaggs, Steph and Helen Jewell were forced to search for a connection between four comparisons that appeared to jump randomly between alcohol, pop stars, websites and movies.
The answer eventually revealed the clever idea hiding underneath them all: safer passwords.
Four clues that appeared completely random

The contestants were given these four statements:
- Champagne is stronger than whisky
- Ke$ha is better than Adele
- MySpace is more secure than Google
- Se7en is less vulnerable than Troy
Taken literally, the statements seem like a collection of strange opinions.
Why should the relative strength of champagne and whisky have anything to do with Ke$ha and Adele?
And how could either comparison possibly connect with MySpace, Google, Se7en and Troy?
That confusion left the team discussing several possibilities as the clock continued to run.
But they could not identify the intended connection in time.
The answer was ‘safer passwords’
@undeniablyalex Hello again! Here’s one I wrote recently, showing why I’m a better question writer than I am tech support. Enjoy! #quiz #trivia #gameshow #onlyconnect #victoriacorenmitchell #puzzle #quizshow ♬ original sound – UndeniablyAlex
The solution depended on ignoring the apparent subject of each statement.
Rather than being genuine comparisons, the phrases were constructed around the language associated with password safety.
Words such as “stronger,” “secure” and “vulnerable” are commonly used when discussing passwords and online security.
The familiar names within the statements also contain the kinds of variations people might associate with password construction, including capitalization, symbols and numbers.
Ke$ha replaces a letter with a dollar sign, while Se7en famously substitutes the number 7 into its title.
The clues therefore were not really asking contestants to decide whether champagne beats whisky or whether Ke$ha is better than Adele.
They were pointing sideways toward the idea of creating safer passwords.
The wording was designed to send contestants in the wrong direction
The difficulty comes from how naturally the statements invite comparison.
“Champagne is stronger than whisky” immediately encourages the player to think about alcohol.
“Ke$ha is better than Adele” pushes the mind toward music.
“MySpace is more secure than Google” appears to shift suddenly into technology, while “Se7en is less vulnerable than Troy” seems to introduce movies.
Trying to find a factual relationship between those four subjects gets the solver almost nowhere.
Instead, the useful information is hidden in how the statements themselves are constructed.
That is classic Only Connect: the obvious interpretation is often exactly where contestants should not be looking.
Ke$ha and Se7en provide particularly useful hints
Two of the names offer an additional clue to the password theme.
Ke$ha’s stylized name contains a dollar sign in place of the letter “s,” while Se7en uses the number seven within a word.
Numbers, symbols and different character types are immediately recognizable features of many password formats.
Combined with language such as “stronger,” “secure” and “vulnerable,” those details begin to make the apparently nonsensical statements look much less random.
But spotting that pattern under time pressure is another matter entirely.
Contestants do not have the luxury of examining the clues indefinitely. They have to abandon misleading interpretations quickly enough to find the lateral connection before their chance to score disappears.
Exactly the kind of trap Only Connect loves
Hosted by Victoria Coren Mitchell, Only Connect regularly asks teams to find relationships between clues that initially appear to have nothing whatsoever in common.
Success often depends less on straightforward factual knowledge than on recognizing wordplay, unusual formatting or a second meaning hidden inside familiar information.
This puzzle is a particularly neat example because virtually every clue points toward a different subject.
Music knowledge will not solve it.
Film knowledge will not solve it.
Knowing about drinks will not solve it either.
Even the reference to Google and MySpace can send contestants down the wrong path if they concentrate too heavily on actual internet security.
The trick is realizing that the statements themselves are examples pointing toward one broader idea.
The solution looks much easier after you know it
Like many of the programme’s most frustrating puzzles, the answer becomes considerably more obvious once it has been revealed.
Champagne, Ke$ha, MySpace and Se7en were never supposed to share a conventional connection.
They were there to disguise one.
Once the language of strength, security and vulnerability is considered alongside the unusual characters in names such as Ke$ha and Se7en, the password theme starts to emerge.
Before that realization, however, the four clues can look almost absurdly disconnected.
And that is exactly why the puzzle works.
Only Connect can turn four seemingly ridiculous statements into a single lateral-thinking challenge — leaving contestants stumped in the moment and viewers wondering how they failed to see the answer once it finally appears on screen.