All three players decided to tackle the final question instead of walking away with a smaller amount of money.
Fronted by comedian and host Lee Mack, social media blew up as soon as the episode aired.
Viewers were left questioning the difficulty level of the final brain-boggler claiming it was too simple.
The teaser read: “Look at the image below. Beginning at the START each time, LLL=A and RRR = H.
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NO CLUE
The 1% Club host ‘wasn’t expecting that’ as players lose jackpot – did you know it?ted: “Didn’t even understand the 1% question never mind the answer.”
The answer was…
Did you get it?
“BADGE”.
The trio of contestants got the answer correct and successfully nailed a share of £31,000.
Host and comedian Lee Mack told one of the winning contestants: “I would, of course, like to remind our vicar that money cannot buy you happiness.”
The parish leader cheekily responded: “No, but it can buy you a better class of sadness.”
The NTA-winning game show is not like other similar formats as it does not test players on general knowledge.
Instead, 100 players are whittled down as they are tasked with solving seemingly difficult riddles.
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These are focused on reasoning skills, logic and common sense that only a certain amount of the general public would answer correctly.
The 1% Club continues on ITV1 and is available to stream on ITVX.
