WHAT WORD IS REPRESENTED BY THE TIMES ON THE CLOCKS BELOW? 😱 12 o’clock. 1am. 2 o’clock. 5 o’clock. And then… 12 again. Five clocks. Five different displays. One fiendishly clever puzzle that stood between a contestant and an incredible £97,000 prize on The 1% Club. The challenge was designed to confuse, mislead and catch even the sharpest minds off guard. As the questions became increasingly difficult, one contestant kept their nerve, refusing to fall for the traps that had already eliminated so many others. But the final puzzle was a different beast altogether. With £97,000 at stake, they had to work out what word was hiding behind those seemingly random clock times. One moment of brilliance was all it took to leave Lee Mack and the studio in complete disbelief. Could you spot the hidden word before the clock ran out? And would you have the nerve to risk £97,000 on your answer?

THE 1% CLUB is never afraid to keep you guessing – but one brainiac contestant outsmarted it, taking home £97,000.

On tonight’s episode of the ITV quiz show, Lee Mack was back with 100 new people all hoping to get their hands on the cash.

By the end of the episode, only two quizzers, Zoe and Ryan, remained for the final 1% question.

Zoe bit her lip with nerves as she was dealt the all-important final question, which only 1 in 100 members of the viewing public could supposedly get right.

Shown a string of five different clocks, the pair were asked: “What word is represented by the times on the clocks below?”

One was an alarm clock set to 12, the second was a digital clock at 1am, an old-timey mantlepiece clock read for 2 o’clock, a wall clock read for 5 o’clock, before the final digital alarm clock read 12.

Racing against the timer before it ran out, the two quizzers were left scratching their head as they put in their guesses.

Could you have got it?

The answer is below.

After the timer ran out, it was revealed that Ryan was not able to guess in time, and therefore was out of the game for not providing an answer.

Zoe, on the other hand, had figured it out: The answer was LABEL.

The times on the clock corresponded to the letters of the alphabet to spell the word out.

So 12am translated to L, the 12th letter in the alphabet, with 1am standing for A.

2am was subsequently B and 5pm worked out as E, the fifth letter in the alphabet – which put together spelt LABEL.

Zoe’s quick logic meant she walked away with the entire remaining prize pot of £97,000.

Another £3,000 taken from another contestant who decided to opt out early rather than risk going home empty handed.

The 1% Club airs Saturdays at 8.25pm on ITV1.